The next BTS? Big Hit and Universal Music join forces to launch new boy band
BTS' Suga, J-Hope, Jimin, 5, Jungkook, RM and Jin are all household names. But the Korean music characterization backside the earth's biggest boy ring isn't resting on its laurels and has large ambitions to create notwithstanding another new global group – this time with the help of a fellow music giant.
Big Hit is joining forces with Universal Music Grouping (UMG) to kick off a "global creative person debut projection" that will include an audition programme in 2022.
The strategic partnership was officially announced on Thursday (February xviii) in a video featuring Big Striking Amusement's chairman and CEO Bang Si-hyuk and global CEO Lenzo Yoon, as well as UMG'south chairman and CEO Lucian Grainge.
"Together with Universal Music Grouping, Big Hit Amusement will be debuting a new male child group who will exist active on the global stage. We volition select the members through a global audience, and nosotros are aiming to air this audition programme with a US media partner in 2022," said Yoon.
Splitting duties, Big Hit will be training the prospective artists while UMG will be handling the audience program with media partners in the US also equally music production and global distribution.
Yoon added: "In this project, Big Hit Entertainment volition exist in charge of discovering and training artists, fan content production, and communication with fans through Weverse."
And to go with all of this, there will be a new JV label that will exist based in Los Angeles that will also work with the likes of Geffen Records, dwelling house of iconic acts such as Guns N'Roses, Nirvana and Avicii.
The announcement was the latest development in the two big companies' partnership, having recently teamed up to make global VenewLive, the digital streaming platform BTS uses for its online shows.
"Equally yous well know, Universal Music Group showcases a wide spectrum of music," said Lenzo Yoon. It has a robust network of the world'southward best producers and composers, production capabilities, and marketing expertise. As well, Big Hit is the company that can all-time realise the 'K-popular fashion' that is loved by music fans all over the world. These two companies will maximise our synergy by each focusing on our areas of excellence. Music fans all over the world will exist able to experience the birth of an unprecedented grouping that brings together world-leading capabilities."
The milestone partnership works both ways: UMG artists volition be able to further explore "directly to fan" options via Big Striking's community-based platform Weverse (it's currently already being used past UMG artists such equally Alexander 23 and New Hope Social club, and Yungblud will be amidst the adjacent to bring together).
Large Hit's big human being Bang added: "Our two companies indeed share values and visions in that we both pursue abiding innovations and are committed to providing our fans with 18-carat music and content of the highest and uncompromising level of quality… In this sense, I strongly believe that UMG and Large Hit will create a synergy that will rewrite the global music history."
Source: https://cnalifestyle.channelnewsasia.com/entertainment/big-hit-universal-music-bts-boy-band-kpop-258396
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